The History and Evolution of the Yellow Pages
Over 120 years ago, the term Yellow Pages was born. It was in 1883, when a printer who was working on a regular telephone directory ran out of white paper and was forced to resort to yellow paper, that the term Yellow Pages was first used. Three years later, Reuben H. Donnelly, founder of Donnelly, produced the first official Yellow Pages Directory. The directory listed business names and
| Almost immediately, I received a response from a qualified local Vendor that already knew and understood what I needed. They saved me the running around. The fact that the business called me really showed they want to work for me, and I love that!
-- A.T., Jackson, New Jersey |
Of course that means the consumer has also has the hassle of doing all the searching, calling and shopping for over 100 years! All of this effort to find the best quality, best delivery time and best price to meet their needs. For over 100 years, business owners simply waited for consumers to call them.
This ancient paradigm has now changed. In June of 2006, the industry was revolutionized by the latest idea in the Yellow Pages industry: Next Yellow. By leveraging proprietary technology, Next Yellow has forever changed the way consumers and businesses connect. Instead of the consumer’s fingers doing the walking, it’s the business that does the walking! Consumers simply make a request using the Next Yellow website ?it’s fast, easy and free. Next Yellow then matches their request with businesses in their area. They sit back and relax while the businesses contacts them. Consumers even have the option to choose to receive either a phone call or email. Next Yellow can handle nearly any kind of request anywhere in the United States.
Next Yellow is a “force multiplier?for the consumer -- enabling one quick web request to connect them with multiple businesses that match their needs. The Yellow Pages business will never be the same!
Rates
Subscriptions are based on a monthly fee which is determined by the number of ZIP codes and categories a business chooses to advertise in.
The introductory rate is $2 per month per ZIP code per category. For example, if you buy one category (including its related categories) in ten ZIP codes, you will pay $20 per month. If you buy two categories in ten ZIP codes, you will pay $40 per month).